Texas Wesleyan University.
Smaller. Smarter.

They say everything is bigger in Texas. Well Texas Wesleyan University isn’t one of those things, unless you’re talking about attitude, in which case they’re huge. The "Smaller. Smarter." branding campaign first launched in 2012. Since its inception, the campaign has won 40 + awards. More importantly, the campaign has helped drive the university's admissions and fundraising goals.