👋🏻
Hello, I’m Jason. Creative Swiss Army Knife:
design and creative director, idea metronome, visual raconteur, pen and ink pusher and mixed media maker with some shiny validation to prove this knife can cut.
featured creative
-
![]()
Don't Skip Dalhart
A perfectly placed, much-needed break from the monotony - or insanity - of the road.
-
![]()
Interstate Batteries
Nobody thinks about their car battery—until it dies. When you need to be there, pick Interstate.
-
![]()
I Spy Butterflies
The Dallas Zoo welcomes you to a living tapestry of butterflies, alive with color, curiosity, and wonder.
-
![]()
Lennox HVAC
Some decisions are tough. But, choosing a Lennox is easiest decision you’ll ever make.
-
![]()
Dino Safari
Welcome way, way back. With the Dallas Zoo, we created a campaign 100 million years in the making.
-
![]()
ZiegenBock
A campaign leveraging some of Texas’s tallest tales to star alongside its most legendary beer.
-
![]()
Baxter Auto
Customers needed to know the car buying experience can be different. Baxter put them in the driver’s seat.
I got into this because I couldn’t stop making things. Twenty years later, that instinct hasn’t gone anywhere.
I’ve created work for Nike, Sprite, Travel Channel, Samsung, Anheuser Busch, Toyota, Lennox, Interstate Batteries, and McDonald’s, across categories that don’t usually sit side by side. Moving between them changes how you see problems. It forces you to stay curious and keeps your instincts honest.
Before I can care about a solution, I need to understand the problem. I’m drawn to the details most people overlook, and I keep pushing until the work stops feeling like an answer and starts feeling like something real. Over time, I’ve learned to recognize the difference between work that checks the box and work that actually connects. That’s where I aim to live.
about me
I bring a mix of strategy, instinct, and a sharp eye for execution to everything I do, from identity systems to national campaigns.
That approach has built lasting trust with teammates, partners, and leadership, not just because I’ve been doing this for a while, but because the work consistently delivers. I’ve spent years leading and building creative teams, shaping process, and mentoring designers, always focused on creating space for ideas that stand out and hold up. I stay hands on throughout. The details matter too much to leave behind.
Outside of work, I’m an artist, an aspiring novelist, a music junkie, cyclist, inline skater, animal lover, and a devoted father. I’m always chasing some version of balance, and finding inspiration in all of it.
work
experience
Firehouse // Director of Design
2022 - present
Lennox Heating & Cooling, Toyota Accessories, Hooters, The Dallas Zoo, CMA Automotive, Mary Kay, Elevate North Texas, City of Dalhart, Arlington Visitors Bureau, Bimbo Bakeries
jsnwrks // Freelance Creative Director
2019 - present
Baylor Scott & White, Gaia, Tropical Smoothie King, Smart City Apartments, Trupanion, Chili’s, Bellman & Symfon, Alto, FedEx, Rusty Taco, Penguin Random House
2018 - 2019
Interstate Batteries, Richardson Bike Mart, Baxter
Lennox Heating & Cooling, Texas Dairy Queen
Firehouse // ACD
2016 - 2018
Twin Peaks, Bud Light, Budweiser, ZeigenBock, Michelob, Estrella Jalisco, Texas Wesleyan University
Infinite Agency // ACD
Firehouse // Sr AD
2014 - 2016
Service King, La madeleine, Interstate Batteries, Nothing Bundt Cakes, Dallas Farmers Market
Commerce House // Sr AD
2011 - 2014
Samsung, Texas Health Resources, Houston Baptist
University, First Financial Bank
Tracey Locke // AD
2011
Texas Lottery, Playstation, 7-11
2005 - 2011
Travel Channel, Mrs Bairds, DFW Airport, McDonalds, DART, Mockingbird Station, Pure Fishing Brands, S.P.O.T.
Moroch // AD
Capabilities
Art & Creative Direction
Concept, Copy & Design
Illustration
Brand Identity
Brand Platforms
Brand Campaigns
Social/Digital Content
UX/UI Design
Creative Team Building
While I'm not exactly losing sleep over award season, I'm not going to pretend it doesn't feel good when the industry acknowledges the hard work we, as a creative collective, put in to the work we are passionate about. A little pat on the back from the establishment? Sure thing. I'll take it. But, I still gotta get my eight hours.
awards & recognition
etc.
is a curated collection of
mixed media side projects
