👋🏻

Hello, I’m Jason. Creative Swiss Army Knife—
design and creative director, idea metronome, visual raconteur, pen and ink pusher and mixed media maker with some shiny validation to prove this knife can cut.

I got into this because I couldn't stop making things. Twenty years later, that part hasn't changed. I've made work for Nike, Sprite, Travel Channel, Samsung, Anheuser-Busch, Toyota, Lennox, Interstate Batteries, and McDonald's. Burgers and beer. Tech and sports. Healthcare, pets, travel. Working that far across the map teaches you things a single category never could.

Before I can fall in love with a solution, I have to understand the problem. I obsess over execution, lose sleep over details nobody asked me to care about, and keep pushing until the work feels true. Strategy, instinct, and an uncompromising eye for craft. That's what I bring to every project, every time.

I've also spent years building and leading creative teams, mentoring designers, and creating environments where good ideas actually get made. I care too much about the craft to let the vision get lost between the idea and the final file.

Outside of work, I'm an artist, aspiring novelist, music junkie, cyclist, animal lover, and devoted father. Chasing the balance, and finding inspiration in all of it.

view my work

featured creative

view more work

Don't Skip Dalhart

A perfectly placed, much-needed break from the monotony - or insanity - of the road.

Make a pit stop
Interstate Batteries

Nobody thinks about their car battery—until it dies. When you need to be there, pick Interstate.

Be There
I Spy Butterflies

The Dallas Zoo welcomes you to a living tapestry of butterflies, alive with color, curiosity, and wonder.

Flutter In
Lennox HVAC

Some decisions are tough. But, choosing a Lennox is easiest decision you’ll ever make.

Decide for yourself
Dino Safari

Welcome way, way back. With the Dallas Zoo, we created a campaign 100 million years in the making.

Explorasaurus
ZiegenBock

A campaign leveraging some of Texas’s tallest tales to star alongside its most legendary beer.

The Real Goat
Baxter Auto

Customers needed to know the car buying experience can be different. Baxter put them in the driver’s seat.

Take the wheel

work
experience

Firehouse // Design Director

2022 - present
Lennox Heating & Cooling, Toyota Accessories, Hooters, The Dallas Zoo, CMA Automotive, Mary Kay, Elevate North Texas, City of Dalhart, Arlington Visitors Bureau, Bimbo Bakeries

jsnwrks // Freelance Creative Director

2019 - present
Baylor Scott & White, Gaia, Tropical Smoothie King, Smart City Apartments, Trupanion, Chili’s, Bellman & Symfon, Alto, FedEx, Rusty Taco, Penguin Random House

2018 - 2019
Interstate Batteries, Richardson Bike Mart, Baxter
Lennox Heating & Cooling, Texas Dairy Queen

Firehouse // ACD

2016 - 2018
Twin Peaks, Bud Light, Budweiser, ZeigenBock, Michelob, Estrella Jalisco, Texas Wesleyan University

Infinite Agency // ACD

Firehouse // Sr AD

2014 - 2016
Service King, La madeleine, Interstate Batteries, Nothing Bundt Cakes, Dallas Farmers Market

Commerce House // Sr AD

2011 - 2014
Samsung, Texas Health Resources, Houston Baptist
University, First Financial Bank

Tracey Locke // AD

2011
Texas Lottery, Playstation, 7-11

2005 - 2011
Travel Channel, Mrs Bairds, DFW Airport, McDonalds, DART, Mockingbird Station, Pure Fishing Brands, S.P.O.T.

Moroch // AD

Capabilities

Art & Creative Direction

Concept, Copy & Design

Illustration

Brand Identity

Brand Platforms

Brand Campaigns

Social/Digital Content

UX/UI Design

Creative Team Building

Resume

While I'm not exactly losing sleep over award season, I'm not going to pretend it doesn't feel good when the industry acknowledges the hard work we, as a creative collective, put in to the work we are passionate about. A little pat on the back from the establishment? Sure thing. I'll take it. But, I still gotta get my eight hours.