Utilizing new packaging illustration in our art direction, billboards, point of sale material, digital assets and online videos, there was now a unifying message connecting consumers with Ziegenbock at retail. The campaign videos leverage some of Texas’s tallest tales to star alongside its most legendary beer.

ZiegenBock
Big State. Big Taste.

To continue the tale, we recruited a ew of the state’s top photographers & influencers to travel to some of the most iconic Texas landmarks in a ZiegenBock wrapped Jeep to capture the heart of what it means to be a Texan, and creat a few tall tales of their own. The tour captured media coverage and the attention of our desired maret through content promoted across multiple social platforms, as well as on ZiegenBock’s website.