New Exhibit Awareness Campaign
Our approach to the Dallas Zoo butterfly garden starts with a simple goal: create a space that feels magical to children and meaningful to adults. We define the experience in one sentence, an immersive “I spy” butterfly habitat where guests discover color, movement, and quiet moments of wonder, and align tone, visuals, and copy with the Zoo’s broader brand.
Dallas Zoo
I Spy Butterflies
The design stays spare on purpose. Big, honest shapes. Butterflies broken down to silhouettes and circles and wings, tucked into the geometry so kids can “spy” them in the artwork the same way they will in the garden.
For adults, the design leans into mid century. Simple, familiar forms that feel like they could have lived on a book cover or a poster in their school library. The shapes are clean, the composition deliberate, a small signal that this place has been considered, not cluttered.