digital & social

Estrella Jalisco

Patrick
Martinez

Estrella Jalisco is a Mexican import as authentic as they come. It's authentic
history resonates with first and second generation hispanics living in the U.S.
The creative challenge was to create awareness in the marketplace among 2nd
and 3rd generation hispanics, without alienating it's traditional target market.

Our content plan began featuring artist Patrick Martinez. Alongside other influencers, artists, and occasion driven initiatives, each piece of content built Estrella Jalisco’s digital channels and grew their following by 53%, as well as
over indexed in engagement against similar brands.

Puro Mexico

Our evergreen content revolved around two words. Immersion & saturate. While most of Mexico’s cultural staples were born in Jalisco, we wanted our culturally relevant content to immerse and saturate consumers with colors, traditions & customs that make Estrella Jalisco, and Mexico, so unique.

ZiegenBock Beer

Travelin’ Texas Tour

To continue the tale, we recruited a ew of the state’s top photographers & influencers to travel to some of the most iconic Texas landmarks in a ZiegenBock wrapped Jeep to capture the heart of what it means to be a Texan, and creat a few tall tales of their own. The tour captured media coverage and the attention of our desired maret through content promoted across multiple social platforms, as well as on ZiegenBock’s website.