the graveyard
Here lies the work that sat on the portfolio shelf a little past the expiration date. Work that couldn’t quite find its footing. And sadly, the work that simply never came to be.
Here’s to Buds.
As Bud Light rolled out it's Friendship campaign—positioning itself as the only light, sessionable beer to share amongst friends—they simultaneously put a target on their back.
With Miller Lite and other brands in the category taking shots at the campaign, it became clear that it was up to the creative to provide the tension, where the strategy was not. So, while David through stones at Goliath, we suggested Goliath take the high road, and own his friendship campaign in a way only he can. When you're number one in the category, you never want to recognize number two.
But, who says you can't make some new buds?
Infinite Agency
Creative Direction
Jonathan Ogle
Jason Heatherly
Director
Tim McCarthy
Art Direction/Copywriting
Caleb Alba
Greg Overhuls
Jason Heatherly
Moroch
Creative Direction
Ray Sturdivant
Jim Sykora
Chris Bettin
Art Direction
Jason Heatherly
Copywriting
Chris Bettin
S.P.O.T Global Messaging System
“If you need something like that, you probably shouldn’t be out there.” That was the sentiment of most outdoorsmen when first introduced to the SPOT satellite messenger. However, these same rugged men were often on the verge of tears as they described close calls and brushes with tragedy that may have been averted if they had a device like spot.
SPOT produced over $12 million in revenue and sales in the top 5% of consumer electronics products introduced in 2007, dozens of technology and advertising awards, and most importantly, over 450 rescues in more than 50 countries and at sea in the first two years following it’s introduction. More than 5000 to date.
Infinite Agency
Creative Direction
Jason Heatherly
Director
Jim Sykora • Willow St. Agency
Art Direction/Copywriting
Jason Heatherly
Greg Overhuls
Ky Lewis
Grab the G.O.A.T
As Ziegenbock gained momentum deep in the heart of the Texas Market, we focused our efforts on giving the brand a voice and tone that only Ziegenbock (German for ‘Billy Goat’) could call it’s own. From
Willy to George, the Cowboys to the Alamo or brisket to seafood—There was only one Texas beer that bottles everything far and wide that makes the great state of Texas, the Greatest Of All Time.
Pour out some Z to what I consider my magnum opus of what-could’ve- been campaigns. Due to a circus of miscalculations, budgets and making the goat on the label talk, this goat never left the farm.
Travel Channel
Moroch
Creative Direction
Jim Sykora
Ray Sturdivant
Director
Art Direction/Copywriting
Jason Heatherly
Ryan Beals
Lindsey Yager
Chris Bettin
Dhani Jones Tackles the Globe
How does an NFL star stay in shape in the off season? For Dhani Jones, the answer was a television show where he traveled the world challenging and training with sports stars from other countries to compete in their sport. Quite literally, Dhani was taking on the world and this commercial captures just how daunting a challenge that might be.
One Man’s Weird is
Another Man’s Wonderful.
To promote the second season of Bizarre Foods on the Travel Channel, we decided to imagine what might happen if host Andrew Zimmern's unique eating habits followed him home to his everyday life. The resulting campaign led to a 78% increase in viewership, giving Bizarre Foods the highest rating of any show on the network that season, as well a slew of television industry and advertising awards including an Emmy nomination for Outstanding Promotional Announcement.
Moroch
Creative Direction
Jim Sykora
Ray Sturdivant
Chris Bettin
Director
Art Direction/Copywriting
Jason Heatherly
Chris Bettin
Dallas Farmers Market
Firehouse
Creative Direction/Art Direction/Illustration
Jason Heatherly
Copywriting
Nikki Lott
Jason Heatherly
Tested under some of the
harshest conditions on Earth.
How do you substantiate the near-indescribable nature of the most famous and resilient fishing rods in the world. Through spousal quarrels of course. This TV campaign for the Uglystik Brand fishing rod used a mixture of humor and domestic turmoil to substantiate it’s reputation as being the toughest fishing rod on the market today.
Moroch
Creative Direction
Jim Sykora
Ray Sturdivant
Director
Ericson Core
Art Direction/Copywriting
Jason Heatherly
Chris Shafer
Firehouse
Creative Direction
Tripp Westbrook
Jason Heatherly
Illustration
Art Direction/Copywriting
Jason Heatherly
Scott Spooner
Nothing Bundt Cakes
Stay Bright.
Toilet Paper. We all use it, and we all need it. But, brands will be damned if we are going to talk about it. That in mind, Paseo took it’s campaign down the road that using the bathroom is a ride on a magic carpet.
I probably pitched motion graphic juggernauts MK12.com a dozen times prior to this concept. I was a massive fanboy all the way back in college. Of all the projects to win out, toilet paper was champion. Working a project with MK12 is a highlight of my career to this day.
Moroch
Creative Direction
Ray Strudivant
Jason Heatherly
Mk12
Director/Production
MK12
Art Direction/Copywriting
Jason Heatherly
Lindsey Yager
Firehouse
Creative Direction
Tripp Westbrook
Jason Heatherly
Art Direction/Copywriting
Jason Heatherly
Mallory Ashcraft
Texas Dairy Queen
A brand so Texan, it hurt. After seceding from its parent company, Dairy Queen National, Dairy Queen Texas became its own stand-alone franchises run by a family of Texas cousins, aunts and uncles hell bent on changing the DQ brand in their own way— on their terms. Legend has it, they are still somewhere out deciding just what those terms are.
In-between family skirmishes, he-said-she-said tele-drama and insisting we could never fully understand what it means to be Texan living in a place like Dallas, Texas, their brand priority became crystal clear—get rid of the color red.
Creative Direction
Nikki Lott
Jason Heatherly
Director
Roger Peters, Equilateral Films