hey, look 👀
After two decades of bleeding concepts, sweating over pixels, and fighting tooth and nail to keep the pulse of my favorite ideas, I’ve produced a lot of work I’m proud of. A pretty decent stack of work that genuinely made the heart sing. For every piece of brilliance that saw the light of day and maybe even snagged a fleeting moment of applause, there's a graveyard overflowing with dead darlings.
Here are a few designs and concepts butchered by committee. Exciting campaigns strangled by budget cuts. And ideas that simply were never "safe" enough for more delicate sensibilities. I've celebrated the wins, sure. But after this long, I've also become intimately familiar with the bitter taste of watching great work never reach its full potential.
